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SHAPE features Sitti one of the Arab-Owned Brands That Are Innovative AF

SHAPE features Sitti one of the Arab-Owned Brands That Are Innovative AF

From the press release: Although the (long overdue) push to put more minority-owned businesses in the spotlight is finally taking hold, for Arabic folks, playing an important role in the beauty world is nothing new. In fact, some things you might consider to be modern-day beauty staples (i.e. Turkish baths, argan oil, rose water) have deep roots in Arabic culture
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