Own Your (All-Inclusive) Story: Keep Leaf

All-Inclusive Sitti Box


We’re excited to feature the final installment of our “Own Your Story” series from the SITTI Box!

Beginning in August, Sitti is featuring seven lifestyle brands that focus on inclusivity and representation in our ongoing blog series titled, "Own Your Story". This time, the “Own Your Story” series is elevating the stories of the seven brands featured in SITTI’s All-Inclusive Box. 

Each quarter of the year, we get to know the brands in our box, while learning priceless lessons and advice from their shared experiences. We talk about where the idea for their brand came from, and what’s made their journey unique. Every brand adds something special to make up our All-Inclusive Box; a box centered around representation and inclusivity. To learn more about our other brands featured in our Boxes, click here.


Introducing: Keep Leaf



Say hello to Jaswinder Salh, the founder of Keep Leaf!

Jaswinder developed a love for design at a young age, nurtured through trips to India, an immersive experience about her family traditions and background, where she was inspired by the textiles and colors that surrounded her.

"With a growing concern for our environment and a commitment to social responsibility the new mother promptly began developing products that facilitate the now imperative, environmentally and socially conscious lifestyle."


Keep Leaf is a sustainable lifestyle brand creating reusable and organic products. They are creating stylish products that are meant to last. Keep Leaf has reusable tote bags, make-up bagslunch bags, and even baby bibs! The brand is also committed to ethical production: all of its products are made in a clean, family-owned facility. The greatest part of Keep Leaf is that your purchase means fewer toxins and waste going back into the environment. Read more about Jaswinder and the story behind Keep Leaf. 

Her love for design developed at a young age and following a degree in Fashion Design, Jaswinder held various senior-level positions with international companies such as Calvin Klein. After the birth of her first child, she decided to start her own business.  Her career took her to New York and London where she was introduced to sustainable design in apparel and textiles.  After working in the industry for over 10 years, she decided to follow a different path: to fulfill a longtime dream to start her own business.  Starting with only two products, Keep Leaf has grown into a full lifestyle brand with distribution in North America, the UK, Europe, and Australia.

Keep Leaf's collections are designed with the environment in mind, promoting reusable, organic, and sustainable products and materials. With fewer toxins and wastage going into our landfills and soil, you can help make the world a greener place for generations to come.

With the Stainless Steel Collection, Keep Leaf is excited to show a conscious way to snack and stack with containers as a new beautiful experience.


Image provided by Keep Leaf 


One of Keep Leaf's main values is to provide a safe work environment that supports long-term employment, education, and training for employees. Within their factory, they have developed a women's co-op that helps uplift women through work and opportunity. By providing training, skills, and employment for women they are building stronger and more equitable communities.


"Kindness is also at the core of their values. They believe in kindness to oneself, to the people that make their products, and to the planet. Their products encourage a conscious and healthy lifestyle that is made ethically and is planet friendly."


Q: What is a social enterprise you look up to, and one that everyone should know?

Eileen Fisher is a company that is a leader in the sustainable fashion industry. From design, materials, recycling, and social responsibility - this is how a brand can be a force for positive change. 


Thank you so much Jas for being part of our series!


Image provided by Keep Leaf



To show your support for Keep Leaf, follow them on Instagram

The Sitti Box is a quarterly box packed with value and impact, delivered directly to your door. Each quarterly box highlights the stories and impact of the products inside. This is the last edition of the Sitti Box for the time being, please enjoy these amazing products and share the experience.



The All-Inclusive Box

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