Gifting Ideas · Own Your Story · Self-Care · Sustainable ·Feb 10, 2022

Own Your (Sustainable) Business Story: Amal’s Apothecary

Our “Own Your Story” series continues!

Starting February 2nd, Sitti is featuring seven self care brands that focus on sustainability and clean living in our ongoing blog series titled "Own Your Story". This quarter, the “Own Your Story” series is elevating the stories of the seven brands featured in Sittis Consious Earth & Body Box.

Each quarter of the year, we get to know the brands in our box, while learning priceless lessons and advice from their shared experiences. We talk about where the idea for their brand came from, and what’s made their journey unique. Every brand adds something special to make up our Consious Earth & Body Box; a box centered around sustainable self care. To learn more about our other quarterly Subscription Boxes, click here.

Introducing: Amal's Apothecary

What is your brand's purpose/mission?

Our goal is to provide you with all-natural alternatives and organic essential oil blends to live happier and more fulfilling lives!

What makes your brand unique? (What do your consumers love about your products?)

Organic, clean, green, effective, re-fillable glass roller bottles, women-owned and operated.

When did you begin this brand? How was it started? Please share your origin story. (Did you start it after college, as a hobby, etc.)

2018 - It started with trying to find a solution to my kids always getting sick. Lots of research led me to essential oils and more specifically frankincense oil that helps support and boost immune systems. So I started making blends for different things, such as immune support, fever reducer, trouble sleeping, headaches, tummy aches, etc and it grew from there!

Tell us a story that encapsulates the importance of sustainable self-care. Consider any particular situation in which you were able to witness the effects of how your products have helped or empowered others.

A lot of our customers stop using a crutch they had used before for a specific issue. For example, they stopped using perfume and used Citrus Cheer Mist instead. Or they stopped using so much medicine for their headaches and relied on the Tension Roller instead. Some people even quit mascara since their eyelashes grew naturally from the Lash Out Loud lash serum. Stories like this make it all worth it.

How do you define sustainable self-care?

Reusable, no waste, no chemicals, looking after yourself and the world around you.

What does your sustainable self-care routine involve?

Sustainable skincare and bath products, green cleaning.

What sustainability goals do you have for your company in 2022?

Get decomposable mailers and fillers instead of bubble wrap.

What other eco-friendly social enterprises do you admire? Why?

Sitti Soap of course!

What is your best advice for people aiming to be more sustainable in their day-to-day lives?

Change one thing at a time and start small. Throw out your toothbrush and get a bamboo one. Stop using plastic little baggies and use reusable ones. Take your reusable water bottle everywhere with you!

Thank you Amal’s Apothecary for sharing your story!

**DON’T LEAVE WITHOUT YOUR DISCOUNT!** Check out Amal’s Apothecary website and use code “SITTI20” at checkout for 20% off your purchase (expires February 28th, 2022).